Question 4

Question 4 Who would be the audience for your media product?
by: NataliaMEdwards


Copy of the script:
Who would be the audience for your media product?
The target audience for my media product is a mix of genders but the market's target age are teenagers and young adults as this forms a large percentage of fans belonging to the indie rock music genre. Furthermore, this age group also recieve, on average, £9.13 in pocket money. This audience also mainly under the social classes: C1, C2 and D.
This audience tend to use modern devices to invest in the media so will you promote your product online or use a more conventional approach?
93% of teens aged 12 to 17 go online which makes this a very easy asset to entice the audience, however I intend to keep a onventional print magazine as their is still a high demand for physical reading material as 78% of teenagers aged 12 to 18 will spend on average 13 minutes a day reading a magazine.
What are the audience most influenced by in this music genre?
The music is a major influence, but other factors such as fashion, behaviour and outlook on life can be projeted onto the fan base. Image is equally as important as the music.
What psycographic do your audience belong to?
The psycographic that the target audience belong to would mainly be classes as "Belongers" as the class they belong to stereotypically insinuates that they are average people, with average friends and family. They are also defined by their tendency to become reliable on a particular brand.
Finally, How will your audience know about your product?
Although I am promoting printed magazines, the internet is a major influence on this age group. Social networking is one of the main reasons for this with 73% of teenagers signed up to a social networking site. Advertising through social networking sites such as Facebook and twitter, is one of the most beneficial ways to advertise the magazines presence. The use of mobile devices and other thecnologies such as "ipads" are also used for reading material online which could widen the target audience if a proposal such as an ap for the magazine could be made sucessful.